USB Bootloader Pro provides your end user with a simple, fast, automatic, and professional-looking program for upgrading your product in the field.

Because the program displays YOUR company name and logo, he is reassured by the professional looking software that you have provided for this purpose, and is confident that he is using the correct software and following the correct procedure.

Because the program is simple and automatic enough for non-technical end users, it allows them to upgrade your product in the field without having to call your company for technical support. 

And because your company didn't have to write a field upgrade program like this, USB Bootloader Pro keeps your costs low: both your development costs, and your support costs too.